three highly effective alternative to Google AdWords

Because Google AdWords is the market leader, often the only tool used for online advertising business. Depending on your product and niche, however, there are times when AdWords not only cost-effective solutions to acquire customers. For example, co-founder of the internet sensation Dropbox recently shared that AdWords does not ever make sense for the company. Even after all their optimization efforts, cost per acquisition remains at more than $ 200 for a $ 99 product.

If your optimization efforts also fell short, perhaps it is time to explore some alternatives to AdWords. There are three that might be worth considering:



facebook

Description: If measured purely by the number of users, Facebook is one of the closest to Google's with more than 500 million registered users. To find your users are interested dengann, it can allow you to target specific customer segments based on age, location, gender, and interests.

Good fit: Facebook is worth a try if you are a consumer-oriented product and you know a lot about your customers. With this information, you should be able to easily target your niche and send high quality traffic to your website.

Example: Wedding photographer recently involved targeting couples in Southern California.

LinkedIn

Description: Since LinkedIn is an expensive option with a minimum $ 2.00 CPC, it is very important to optimize both. Fortunately, this service allows you to target by industry, age, profession, and geography.

Good fit: LinkedIn could be a good option if your product or service is designed for professionals and has a high price to cover your costs.

Example: An enterprise software company targeting the key decision makers - CIOs and CEOs - medium-to large-sized companies.

Amazon Product Ads

Description: On each product page, Amazon offers "sponsored links" about half a page. While less specific targeting, advertisers can choose to focus on product categories. A minimum CPC is based on the original product category and price.

Good fit: To advertise on Amazon, your company must sell a physical product - not service. Addition, it helps if your products fit well in the categorization of the Amazon so that you target the right kinds of customers. Because the visitors in the mindset of purchase, this is an ideal opportunity to advertise.

Example: A customer jewelry manufacturer selling pieces of the purchase price of $ 60 and $ 180.

While AdWords remains a very important part of most companies advertising ', I hope to see more diversification as a service, etc., become more mature.