So, you're an environmental organization and you have a blog.
Terrific.
You probably think your environmental blog should be about the environment.
But, you'd be wrong.
Unless you are a blog that is written by journalists who report on the most recent environmental news (like TreeHugger, the Guardian, or Yale Environment 360), these are not the stories that should be on your blog.
Tuesday, April 28, 2015
Monday, April 27, 2015
3 Simple Ways to Help Your Blog Be Found and Read
The societal shift towards instant gratification in our media has completely altered the way we think about producing and digesting the written word, with online blogs in particular being a major force in the changing habits of both writers and readers.
When people say they want to read an epic blog post, they're no longer talking about the length. As sad as it might sound to those with dreams of grandeur, unless you are a specially talented wordsmith or raconteur, the 2000 word wall of text you wrote for your digital marketing blog is unlikely to engage many people.
People want quick fixes of pleasure to get them through the gruelling fifteen minute bus commute to work, lists of easily digestible facts that go well with a coffee, and bite-sized nuggets of information they can devour with their fries on their lunch break.
When people say they want to read an epic blog post, they're no longer talking about the length. As sad as it might sound to those with dreams of grandeur, unless you are a specially talented wordsmith or raconteur, the 2000 word wall of text you wrote for your digital marketing blog is unlikely to engage many people.
People want quick fixes of pleasure to get them through the gruelling fifteen minute bus commute to work, lists of easily digestible facts that go well with a coffee, and bite-sized nuggets of information they can devour with their fries on their lunch break.
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