7 Proactive Public Relations Tips Your Competition Don't Want You to Know

It is always important to have good proactive public relations within a business. You need to have the strategies clearly planned out. To help you on this, here are some tips that you might find useful for your own proactive public relations strategy.

Plan your proactive public relations strategy well - You can't just go out and apply any random proactive public relations strategy to your business. You will need to really think things through thoroughly to avoid coming up with half bake plans that would bring more harm than good to your business.

Select Your targeted audience - For a decent proactive public relations strategy to work out, you need to focus on a certain group of people. This would be the audience to which you convey your message. You cannot think of a strategy that will cater to everybody because that is just not possible no matter what type of business you are in.


Think of your message - The public needs to know what you want them to hear. This is of course the whole point of having proactive public relations. Think of the message that best suits what you want to convey to your audience. This message will be what your audience will associate to your business.

Know what the public knows - Of course you cannot just convey a message to the public without knowing what they already know. You need to know this information to avoid saying something that is already obvious to the public. You can also know how your reputation stands to the public by knowing what there is to know from them.

Observe their behavioral patterns - This comes in handy when planning to do something big to your business. For example if you want to add a certain product to your current line, you might want to know how the public reacts to such business moves. Simply put, you will need to take the public's behavior and reaction to things happening in your industry in to consideration when making business decisions.

Sign up on social networking web sites - Social networking is here to stay and it has changed how the whole world works. Everybody from the average Joe to the president of a country has his own Facebook page. Social media and social networking is a great place to connect to the public and to know their thoughts. If you haven't yet signed up for a social media account, you should do it right away since this will be a big help in your proactive public relations strategy.

Let them know what you think through social media - Aside from getting information through social media, you can also give out information to the public through various social media sites. Write articles and post them on blog sites. Update your status with what's happening in your business. Tweet. Capitalize on the free portal in which you can connect and share ideas with the public.